Career Spotlight: HVAC Marketing

For technicians looking to grow their HVAC careers beyond field work, becoming an HVAC marketing professional can be a rewarding career path. Here’s what you need to know.

What is HVAC marketing?

HVAC marketing professionals plan and implement promotional activities that help HVAC service companies attract and convert new customers, as well as growing business from existing customers. 

Here are some responsibilities of HVAC marketing professionals: 

• Create and implement a brand identity
• Develop effective marketing plans 
• Create and manage website content
• Create and post social media content
• Develop and execute advertising campaigns
• Write newsletters and articles
• Create promotional videos
• Plan and manage promotional events
• Analyze effectiveness of promotional activities

How much can you earn as a marketing professional?

Here in New York City, the average starting salary for a Marketing Manager is $123,500. The median salary jumps to $179,100, while senior-level managers can earn as much as $244,900.

Marketing professionals are not usually union members. However, marketing positions typically come with benefits including medical coverage, 401K, and paid time off. 

Skills & credentials required for HVAC marketing positions

Many companies look for candidates with a bachelor’s degree in marketing (or sometimes a master’s degree) especially for management positions. However, industry knowledge and experience can allow technicians to work their way into marketing without a degree. For example, you could start with a position in Estimating or Sales and then qualify for a Marketing Coordinator position.

These are some skills you need for marketing that you probably already have as a technician:

• Communication 
• Teamwork
• Understanding customer needs
• Customer service skills
• Project management
• Detail orientation
• Organization
• Time management
• Critical thinking and problem solving

That said, there are skills you’ll need to learn to do marketing that you may not develop as a technician:

• Strategy development
• Budget management
• Knowledge of marketing, advertising, and social media platforms
• Content calendar management
• Writing
• Tracking metrics & analytics
• Graphic design
• Creativity
• Phone and email communication
• Event planning

Learn more about careers in HVAC & Refrigeration

Check out our Career Spotlights to learn more about career paths in the HVACR industry. And sign up for our newsletter below for monthly tips to help you build a successful career.

HVACR Career Connect NY was created to promote the exceptional quality-of-life benefits of a career in HVAC and Refrigeration service, and also to provide a clear path for getting started in the profession. In doing so, we serve as a resource for employers in the New York City metro area to find and hire smart and capable new technicians. We also serve as an educational resource to support business growth and to help service technicians succeed in their chosen profession.