HVAC Marketing Strategies to Boost Revenue This Fall

For many HVAC service providers, the fall months are a slower time in between the peak summer season and less-busy heating season. Because you’re not overloaded with emergency calls, revenue is likely to dip. However, there are HVAC marketing strategies you can employ to boost your top line, keep your technicians working, and strengthen your relationships with customers at the same time.

The trick is to get more business from your loyal customers by promoting the benefits of maintenance and inspection services, system improvements, and upgrade opportunities. 

4 smart HVAC marketing ideas for the fall season

Their HVAC systems might not be top-of-mind for your customers in the fall. However, that doesn’t mean they’re not interested in products and services that can improve their comfort conditions, add convenience and peace-of-mind, and even save them money. You just need to make them aware of the benefits with your HVAC marketing efforts. 

Here are a few ideas that you can promote this fall in a customer newsletter, social media accounts, or even digital advertising.  

1. Promote preventative maintenance

Obviously you’ll be maintaining and starting up heating systems in the fall. However, there is value for your customers in maintaining air conditioning and ventilation systems in the fall, too. 

Many of your commercial customers will continue to use these systems year round, especially larger base-building systems. After the peak summer season, AC filters need changing, coils and drain lines need cleaning, and fans and motors need to be serviced to ensure reliable comfort conditions for occupants. 

Also, many companies have plans to open NYC offices that have been empty (or nearly so) since the pandemic began. Those HVAC systems have been shut down for some time, and will benefit from a thorough check of all components to ensure that there are no surprises when systems are started up again.

2. Share indoor air quality information

HVAC customers have never been more concerned about indoor air quality. As their go-to resource for indoor air, your customers already trust your advice. Why not offer them the solutions they want and need proactively?

Now is the time to let your customers know about the risks they face, not only from the transmission of Covid and other illnesses through the air, but also from allergens, VOCs, industrial by-products, and mold and mildew. 

IAQ remediation products have been available for a long time, but the skyrocketing demand for them due to the pandemic has also led to technology improvements. You can educate customers about the range of IAQ solutions that are available to make the air they breathe safer. And you can also offer IAQ testing services to help them figure out the best solutions for their specific IAQ issues.

3. Help them save energy 

Who doesn’t want to save money on their energy bills? Also, your customers are increasingly interested in doing their part to prevent climate change. That means reducing HVAC energy consumption. There are several ways you can help them accomplish their goals:

Perform energy audits. Offer a service where you inspect their equipment, their space, and analyze their usage and occupancy, and offer suggestions to decrease energy consumption.

Suggest controls upgrades. Many customers can save money simply by upgrading to modern controls. For homeowners and small businesses, programmable thermostats let them automatically adjust heating and cooling schedules to when their spaces are occupied. Larger facilities can save a bundle with more sophisticated building management systems.

Retrofit older systems. If they have older equipment that’s hogging energy but still working well, they might be reluctant to replace it just yet. Replacing components with a retrofit might be the answer: they spend less and get energy savings, while not having to lay out the cash for a complete system replacement.

4. Offer system replacements

Your customers probably don’t realize this, but fall is a great time to replace their air conditioning:

• There’s plenty of time to research and decide on the best system to meet their needs.
• There’s no downtime and likely less of a wait to get a new system installed.
• They can benefit from deals on leftover units that manufacturers want to sell before their new lines come out in the spring.

It’s your job to use HVAC marketing to make sure they do realize it and are motivated to take advantage of the opportunity. You can even sweeten the deal by offering financial incentives.

More HVAC marketing and business advice

If you found this article helpful, here are more resources to help you manage and grow your HVAC & Refrigeration business.

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